Seattle’s sugar-sweetened drink tax: An analysis of local news
Tuesday, October 20, 2020Public health practitioners around the world are excited about the potential of enacting taxes to reduce consumption of sugary drinks. However, some success stories — like Seattle’s —have not been straightforward. To help advocates understand the nuances of the public narrative that surrounded the Seattle sugary drink tax and the lessons it might hold for future campaigns, BMSG evaluated news about the tax. With support from the Voices for Healthy Kids initiative of the American Heart Association, we analyzed how the issue was covered, whose perspectives were dominant — or overlooked — and how arguments were framed.
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