blog author: Ingrid Daffner Krasnow

writer at a desk

Using values and framing to create messages that motivate

by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on Monday, December 16, 2019

Relying too heavily on data to make your case, inadvertently reinforcing opposition arguments, and simply getting tongue-tied are all common communication pitfalls. The good news is they can be avoided. This blog, the second in a three-part series, draws on our work with advocates and captures lessons that they can apply to any public health or social justice issue.

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Three steps for getting started with media advocacy

by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on Monday, December 16, 2019

During BMSG’s recent work with grantees of The California Wellness Foundation, common themes emerged among their questions about strategic communication. This blog, the first in a three-part series, is designed to help answer some of the most common media advocacy questions we received from both seasoned and novice advocates.

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Can we prevent another Sandy Hook?

by: Ingrid Daffner Krasnow and Heather Gehlert
posted on Friday, December 21, 2012

Will the nation’s grief and outrage over the Newtown, Conn., shooting finally translate into action to prevent future violence? Or will momentum fade as it did following similar tragedies? A trend emerging from recent media coverage gives us reason for hope.

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