Informing partners in the Communities Creating Healthy Environments (CCHE) program of the food industry’s unhealthy marketing practices
The Communities Creating Healthy Environments (CCHE) is a national capacity-building initiative to support diverse, community-based organizations and indigenous groups with proven track records in developing and organizing for effective, culturally competent policy initiatives that address the root causes of childhood obesity at the local levels. CCHE is a national program of the Robert Wood Johnson Foundation with leadership and technical assistance provided by The Praxis Project, a national nonprofit organization that addresses systemic reasons for community problems.
Berkeley Media Studies Group served on the technical assistance team of the CCHE program to see that all of its partners were 1) aware of the latest food industry marketing practices and 2) equipped to challenge those practices if they saw them interfering with establishing healthy environments for children and adolescents. In collaboration with The Praxis Project, BMSG monitored marketing industry literature, and prepared briefs and alerts designed for public health advocates to be sure advocates could use the materials effectively.
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