by: Heather Gehlert and Shaddai Martinez Cuestas
posted on Thursday, June 24, 2021
When presented strategically, data can help tell an important story about childhood trauma. Here are a few tips for presenting numbers in ways that advance efforts to reduce adversity, promote resilience, and improve health outcomes.
Tags: ACEs, adverse childhood experiences, childhood trauma, data, PACEs, strategic communication
by: Katherine Schaff and Shaddai Martinez Cuestas
posted on Monday, July 06, 2020
Housing policy is complex, and communicating about it can be tricky, especially when you are talking with a reporter. Still, just because you aren’t in full control of the message doesn’t mean you can’t shape the narrative. A recent event with local journalists shed light on how advocates can do just that.
Tags: coronavirus, COVID-19, health equity, housing, strategic communication
by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on Monday, December 16, 2019
In this blog series, we address a range of strategic communication challenges that both novice and seasoned advocates often face. We also offer tips that advocates can use across multiple issue areas and provide examples of how various groups have applied those recommendations.
by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on Monday, December 16, 2019
One of the biggest communication challenges advocates face is delivering messages effectively under pressure. This blog, the final in a three-part series, highlights common challenges and lessons from our spokesperson trainings and shows how they can be applied, using a case example from one of our clients.
by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on Monday, December 16, 2019
Relying too heavily on data to make your case, inadvertently reinforcing opposition arguments, and simply getting tongue-tied are all common communication pitfalls. The good news is they can be avoided. This blog, the second in a three-part series, draws on our work with advocates and captures lessons that they can apply to any public health or social justice issue.
Tags: framing, media advocacy, strategic communication
by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on Monday, December 16, 2019
During BMSG’s recent work with grantees of The California Wellness Foundation, common themes emerged among their questions about strategic communication. This blog, the first in a three-part series, is designed to help answer some of the most common media advocacy questions we received from both seasoned and novice advocates.
Tags: media advocacy, strategic communication