blog author: Heather Gehlert

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Are tweetchats an effective way to supplement your media strategy?

by: Heather Gehlert
posted on Tuesday, April 27, 2021

Sharing messages and conducting outreach on social media may be an important way to advance equity, as doing so allows advocates to bypass traditional gatekeepers and elevate voices of color in a historically white, male-dominated industry. But how effective is this approach? A new study about tweetchats, published last month in the Journal of Medical Internet Research, offers insights into how effective these social events have been in making health inequities among Latinx populations more visible and moving people to act.

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Top 10 public health and social justice media bites of 2020

by: Heather Gehlert
posted on Friday, December 11, 2020

With so much at stake this year, advocates and organizers have been working tirelessly to sharpen their communication skills and make the case for solutions that advance equity, justice, and health. Those skills have shone through the many op-eds, letters to the editor, and other forms of media advocacy we have been tracking throughout the year. As we compiled our annual Top 10 list, these media bites stood out to us for their clarity, creativity, and overall impact.

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Public health over punishment: How advocates can use social math and other tools of media advocacy to communicate about police and prison budgets

by: Heather Gehlert and Katherine Schaff
posted on Monday, October 26, 2020

The years of organizing that build the foundation for visible moments of social change are often hidden from view. In this blog, we go behind the scenes to learn how Bay Area organizers used the tools of media advocacy to further efforts to prevent police violence and invest in community health.

Join BMSG at APHA 2020

by: Heather Gehlert
posted on Thursday, October 22, 2020

At this year’s APHA, the BMSG team will share insights from our latest research on gun violence and community violence in news coverage. We will also discuss how journalists can improve their reporting on violence, and we’ll look at the role of power — and narratives about power — in furthering efforts to build safer communities.

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Join BMSG at APHA 2019

by: Heather Gehlert
posted on Monday, October 28, 2019

This year, we’ll be presenting research on news coverage of cannabis legislation, police violence, and housing instability. Check out our sessions and connect with us in person or online using #PHIAPHA and #APHA2019.

War metaphors and ‘strong’ survivors: Do the words we use to discuss breast cancer help or hurt patients?

by: Heather Gehlert
posted on Tuesday, October 15, 2019

After being diagnosed with an aggressive form of breast cancer, BMSG’s senior communication manager explores the psychological impact of the way we communicate about the disease, what that means for journalists reporting on the issue, and why people living with cancer should be steering the conversation.

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Building relationships with editorial boards: A strategy to increase news coverage of health and social justice issues

by: Heather Gehlert
posted on Friday, March 29, 2019

A recent New York Times editorial series on the consequences of laws that threaten women’s reproductive freedom inspired us to examine a powerful but underused media advocacy tactic and whether advocates can use similar approaches to put other policy issues in the media spotlight.

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