blog tag: framing

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Using values and framing to create messages that motivate

by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on Monday, December 16, 2019

Relying too heavily on data to make your case, inadvertently reinforcing opposition arguments, and simply getting tongue-tied are all common communication pitfalls. The good news is they can be avoided. This blog, the second in a three-part series, draws on our work with advocates and captures lessons that they can apply to any public health or social justice issue.

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Food industry messaging pulled from Big Tobacco playbook

by: Pamela Mejia
posted on Friday, April 18, 2014

A new study from BMSG explores the tobacco industry’s use of personal choice messaging to shift blame for its products’ health harms onto consumers. Now Big Food is taking a page from tobacco’s well-worn playbook. How similar are the two industries and what does this mean for advocates?

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