Accelerating progress on obesity
The purpose of this project was to determine how research and advocacy used successfully in tobacco control and other public health issues can be applied to childhood obesity prevention.
Addressing digital and targeted marketing to support equity and foster a Culture of Health
With support from the Robert Wood Johnson Foundation, BMSG, the Center for Digital Democracy, Color Of Change, and UnidosUS are working to reduce — and eventually eliminate — junk food marketed targeted at low-income children and youth of color.
Advancing health equity: Case studies of health equity practice in California health departments
BMSG has developed case studies of California health departments whose award-winning work on health equity has been recognized by The California Endowment.
Analysis of child sexual abuse in news coverage
BMSG analyzed United States newspaper coverage of childhood sexual assault to provide the Ms. Foundation for Women and its partners a more thorough understanding of what topics dominate this news coverage and how the issue is framed.
Analyzing how health is framed in Kentucky news coverage
Berkeley Media Studies Group assisted the Foundation for a Healthy Kentucky with evaluating its Promoting Responsive Healthy Policy initiative, which works to promote policies and practices that increase access to health care, improve children’s health, and bolster smoke-free protections for Kentuckians.
Attorney general interventions to limit unfair and deceptive digital food marketing to children
BMSG worked with the Public Health Advocacy Instiute to investigate how food and beverage marketers use digital, especially mobile, media to target children; analyze the implications of these marketing practices; contribute to the analysis of how these campaigns can be used for actions by state attorney generals; and assist with the publication of scholarly and policy documents.
Bay Area soda tax debates: Media analysis and lessons for advocates
News is important because it sets the agenda for policy debates and shapes the information that voters and policy makers use when they consider whether or not to support an issue. As such, we wanted to learn more about the media conversation surrounding whether or not to tax sugary drinks.
Buck tobacco sponsorship
In this project, BMSG developed a media advocacy plan to counter the aggressive marketing by the tobacco industry at family sporting events and to frame the issue as one of irresponsible industry marketing. We also taught advocates how to develop a media strategy, anticipate difficult questions in interviews and prepare solid, policy-oriented answers.
Building capacity to make the case for healthier beverage environments
BMSG worked with the California Center for Public Health Advocacy and others in California to help advocates around the state build their capacity to make the case for healthier beverage environments.
Building Healthy Communities: Case studies of place-based efforts to improve health
The California Endowment’s Building Healthy Communities initiative is working in 14 sites throughout the state to build the power of local communities to advance health equity. Berkeley Media Studies Group has developed case studies of several BHC sites to share success stories, challenges, and lessons learned.