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Vision Zero: Communicating to advance traffic safety

Traffic fatalities and injuries are preventable, but does the public see them that way? Vision Zero San Francisco is a collaborative campaign working across sectors to build momentum for a shift toward safe, healthy, equitable mobility for everyone who uses San Francisco’s streets. To help the San Francisco Municipal Transportation Agency in its goal to improve traffic safety, Berkeley Media Studies Group examined public discourse on the issue and identified framing challenges and opportunities.

Voices for Healthy Kids: Marketing matters

Created as part of a collaboration between the Robert Wood Johnson Foundation and the American Heart Association, the Voices for Healthy Kids initiative works to improve the aspects of children’s food and physical activity environments make it hard for kids to eat well and be active. Berkeley Media Studies Group led one of six teams to help the initiative achieve its vision.

Who speaks on primetime cable news? An analysis of the gender, race, and age of TV pundits

Are Black women 55 and older — who can draw on their experience in the civil rights movement and decades of policy advocacy — visible in a key part of our nation’s public discourse: television news?

Working upstream: Skills for social change

Degree-granting programs in public health generally do not provide systematic training in advocacy. In recognition of this curricular gap, BMSG worked with professor Susan Sorenson and dean Lawrence Wallack to develop a curriculum and resource guide that public health programs could adapt to teach social advocacy.

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