BMSG was commissioned to develop strategic communications for The California Endowment’s Center for Health Communities. To that end, we created a Communicating for Change training curriculum, which we use to teach public health leaders to think strategically about creating healthy communities, speaking and writing effectively, and crafting solid policy-oriented answers to difficult questions. Since BMSG first developed the curriculum, hundreds of TCE grantees have learned concrete skills to engage the media strategically to advance their community health policy goals.