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Changing the dialogue on abortion

What will it take to create a sea change in how Americans think — and talk — about abortion? To help answer this question, BMSG partnered with the Sea Change Program to analyze how abortion and stigma are portrayed in the news.

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Communicating about COVID-19

We’re creating and compiling resources to help public health advocates, staff in local health departments, and others communicate more effectively about COVID-19 and how it intersects with other important public health issues.

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Communicating for Change trainings

BMSG was commissioned to develop strategic communications for The California Endowment’s Center for Health Communities. To that end, we created a Communicating for Change training curriculum, which we use to teach public health leaders to think strategically about creating healthy communities, speaking and writing effectively, and crafting solid policy-oriented answers to difficult questions. Since BMSG first developed the curriculum, hundreds of TCE grantees have learned concrete skills to engage the media strategically to advance their community health policy goals.

Corporate social responsibility campaigns and cause marketing by the soda industry

This study examined the marketing tactics from soda companies and assesses their actions in light of how the tobacco industry employed similar strategies to thwart regulation, cultivate a positive business climate, and gain public support. Additionally, this study investigated the latest cause marketing campaigns from leading soda companies, including how they employ social media and to what extent they mimic corporate social responsibility strategies pioneered by tobacco companies.

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