our projects

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Feeding infants and toddlers: Is industry marketing undermining health?

Many women — especially low-income women and women of color — are unable to meet their breastfeeding goals, in part because they are bombarded by marketing for infant formula that may hinder their best efforts. To that end, BMSG and the California WIC Association partnered to conduct and share research that advocates, practitioners, legislators and others need to better understand infant formula marketing and what to do about it.

Food marketing in the news and on the web: A content analysis of opinion pages, the trade press, and websites designed for children

BMSG contributed to the Rudd Center’s project by conducting an ongoing, prospective assessment of how food marketing issues get portrayed on opinion pages, including masthead editorials, columns, op-eds, letters to the editor, selected trade press, and selected blogs.

Framing primary prevention of intimate partner violence

During this project, BMSG conducted trainings for the CDC’s Delta PREP coalitions. We helped the groups understand challenges in current news coverage of violence, identify opportunities to create news around primary prevention of domestic violence, and practice framing domestic violence to emphasize prevention and promote policy solutions.

Framing violence among youth

In this project, we conducted a framing analysis to investigate how people frame issues related to youth violence and how that knowledge can help advocates do a better job explaining the value of prevention.

Futures Without Violence: Expanding the ability of the child welfare system to serve families experiencing domestic violence

In this project for Futures Without Violence, Berkeley Media Studies Group evaluates how domestic violence and the child welfare system appear and intersect in the news, explores the implications of that framing, and offers recommendations for journalists to improve reporting on child welfare and domestic violence issues.

Harnessing the power of Big Data in the retail marketplace for childhood obesity prevention

Food and beverage industry marketers are increasingly using online data to target their products with chilling precision to specific demographics, in specific locations, and at specific times. BMSG worked with the Center for Digital Democracy to assess how food and beverage marketers are deploying their digital tactics in retail environments.

Health in All Policies toolkit development

BMSG worked with the California Department of Public Health to review and refine its messages supporting Health in All Policies, an approach that considers how all of our public policymaking decisions impact health. BMSG has written a chapter on talking about Health in All Policies for a toolkit the department developed to help advocates make the case for why Health in All Policies helps protect physical and fiscal health, advance community engagement, and build relationships across government sectors.

Healthy Eating Active Communities

BMSG worked with The California Endowment’s HEAC Initiative to provide media advocacy training and strategic consultation as they pursued policy change in six sectors: schools, after-school, neighborhoods, health care settings, and marketing and advertising.

Healthy Youth, Healthy Region spokesperson training

BMSG worked with the Sierra Health Foundation to maximize attention for the Healthy Youth, Healthy Region report that the Foundation commissioned from UC Davis’ Center for Regional Change. The report focused on rectifying health inequities among young people in nine counties. BMSG advised the Foundation on the dissemination and media strategy for the report release and preparing Foundation spokespeople, including youth, to talk with reporters, policy makers and other civic leaders.

Improving how researchers and reporters write about health

The way researchers and reporters talk about health directly influences how policymakers think about it and, more importantly, what they do to promote health. BMSG collaborated with the Canadian Institutes of Health Research (CIHR) to create two customized strategic communications trainings, which we delivered to public health researchers and science reporters attending the June 2013 Canadian Science Writers’ Association Meeting in Montreal.

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