BMSG served on the technical assistance team of the Communities Creating Healthy Environments to see that all of its partners were aware of the latest food industry marketing practices and equipped to challenge those practices if they saw them interfering with establishing healthy environments for children and adolescents.
New technologies are fundamentally altering the marketing landscape. With our partners at the Center for Digital Democracy, we conducted a descriptive study to identify and analyze the emerging tobacco and alcohol digital marketing practices.
California’s Joint Use Statewide Task Force (JUST) commissioned Berkeley Media Studies Group, in partnership with the Prevention Institute, to create an online space for joint use advocates to share resources, discuss challenges and successes, and brainstorm next steps.
Berkeley Media Studies Group provided resources and technical assistance to help the Transformative Schools Network (TSN) communicate more clearly and effectively about their efforts to revitalize school environments around the country.
In May 2001, the Labor Project for Working Families sought help for what was anticipated to be a long and arduous campaign to establish paid family leave in California. BMSG helped the organization develop a trained cadre of advocates around the state who would be able to speak effectively to journalists and at public hearings.
In this project, funded by The California Endowment, BMSG worked to increase the capacity of advocates and youth journalists to develop effective messaging and raise public awareness about the importance of healthier school and neighborhood environments in California.
For this project BMSG analyzed news coverage of tuberculosis and used our findings to develop a media advocacy plan to assist those working in California to control TB.
With the Prevention Institute and NALEO staff, BMSG developed a year-long training curriculum and delivered it to selected members of the NALEO California Health Leadership program to help them build their advocacy skills and learn the importance of primary prevention policies in improving community health.
BMSG’s goal for this project was to help the leadership of Healthy Silicon Valley learn to frame the issue of obesity from an environmental prevention perspective, and begin to effectively raise their voices so policy makers would understand the kind of healthy environment they want to build.
Berkeley Media Studies Group worked with the National Sexual Violence Resource Center and partners to uncover the most effective ways to change the public conversation about sexual violence to include a prevention perspective.
