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JointUse.org: Creating a communications hub for shared use advocates

California’s Joint Use Statewide Task Force (JUST) commissioned Berkeley Media Studies Group, in partnership with the Prevention Institute, to create an online space for joint use advocates to share resources, discuss challenges and successes, and brainstorm next steps.

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Making the case for healthy school environments

Berkeley Media Studies Group provided resources and technical assistance to help the Transformative Schools Network (TSN) communicate more clearly and effectively about their efforts to revitalize school environments around the country.

silhouette of a tractor as part of the logo for the National ROPS Rebate Program logo

Making the case for rollover protective structures (ROPS) to improve tractor safety

Tractor rollovers are the leading cause of death on farms. Widespread adoption of a rebate program to help farmers purchase and install rollover protective structures would prevent injuries and deaths and save taxpayers millions of dollars. BMSG is working with New York Center for Agricultural Medicine and Health to help teams in states with high tractor rollover fatalities make the case for rebate programs.

Mapping the debate on food

In May 2001, the Labor Project for Working Families sought help for what was anticipated to be a long and arduous campaign to establish paid family leave in California. BMSG helped the organization develop a trained cadre of advocates around the state who would be able to speak effectively to journalists and at public hearings.

Media advocacy for healthier school and neighborhood environments

In this project, funded by The California Endowment, BMSG worked to increase the capacity of advocates and youth journalists to develop effective messaging and raise public awareness about the importance of healthier school and neighborhood environments in California.

Media advocacy training for the Healthy Silicon Valley Coalition

BMSG’s goal for this project was to help the leadership of Healthy Silicon Valley learn to frame the issue of obesity from an environmental prevention perspective, and begin to effectively raise their voices so policy makers would understand the kind of healthy environment they want to build.

Messaging and spokesperson training for Communities Putting Prevention to Work (CPPW)

To help the CDC’s Communities Putting Prevention to Work Initiative in its goals to prevent/delay chronic disease and provide positive, sustainable health change in communities, BMSG provided trainings and webinars, individualized technical assistance, tools and products to fill gaps in existing literature, individual community consultation on messaging, and spokesperson training.

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