blog archive: 0

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Using values and framing to create messages that motivate

by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on

Relying too heavily on data to make your case, inadvertently reinforcing opposition arguments, and simply getting tongue-tied are all common communication pitfalls. The good news is they can be avoided. This blog, the second in a three-part series, draws on our work with advocates and captures lessons that they can apply to any public health or social justice issue.

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Join BMSG at APHA 2019

by: Heather Gehlert
posted on Monday, October 28, 2019

This year, we’ll be presenting research on news coverage of cannabis legislation, police violence, and housing instability. Check out our sessions and connect with us in person or online using #PHIAPHA and #APHA2019.

War metaphors and ‘strong’ survivors: Do the words we use to discuss breast cancer help or hurt patients?

by: Heather Gehlert
posted on Tuesday, October 15, 2019

After being diagnosed with an aggressive form of breast cancer, BMSG’s senior communication manager explores the psychological impact of the way we communicate about the disease, what that means for journalists reporting on the issue, and why people living with cancer should be steering the conversation.

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Giving effective public testimony to support health equity: 9 tips for advocates

by: Katherine Schaff
posted on Wednesday, September 25, 2019

When advocates reach out to BMSG for help shaping the public narrative and advancing policy change on a particular public health or social justice issue, they often are eager to improve their ability to write op-eds or speak with reporters. But public testimony is another powerful way to deliver compelling messages that reach decision-makers. In this blog, our health equity coordinator offers tips for doing so, based on her recent experience providing public comment at San Francisco City Hall.

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